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Help - Guidelines and Formats

Guidelines

  • Crooks and Liars accepts GIF, JPEG, Rich Media and ads from third party services.
  • Ads can be either served directly, or through Javascript invocation.
  • If your ad contains any sound then it must be user initiated through a clicking action. Mouse-over and roll-over sounds are not allowed.
  • All Flash ads must be able to run in Flash Player 7+ and have a frame rate not greater than 24 frames per second.
  • If your ad promotes a campaign, public policy or advocacy issue then it must include a "Paid for by ____" label on the ad at all times.
  • To make a Flash Ad clickable on Crooks and Liars you must include the following Actionscript code in your ad (Actionscript 2 only accepted):
    on (release, releaseOutside) {
         getURL(_root.clickTag, "_blank");
    }
  • If your ad contains any animation the total time of all animations can not exceed 30 seconds.

Available Formats:

Product Size Placement Maximum Size - None Rich Media  Maximum Size - Rich Media
Big Box 300x250
  • Sidebars
  • After first post and before comments on single post page
  • After post 2-10
 20k  30k
Half Page 300x600 Sidebars 30k 40k
Leaderboard 728x90 Top of all pages 20k 30k
Skyscraper 160x600 Sidebars 20k 30k
Site Skin  Contact for details