Unless you live in Brooklyn-- or unless you're hip to the cross-over Balkan music scene-- this is probably the first time you're hearing of Which Way Is East, who are just finishing up recording their debut album. Oud player Jesse Kotansky slipped me a couple of mixes and the one I liked most is "Aish Balamo," a love song. As they like to remind everyone, they're part of the cultural bridge connecting Plovdiv to Brooklyn.